Shepherdsville Billboards (2024)

FAQs

How much do most billboards cost? ›

Plan to spend from $750 to $2,000 a month for physical billboard campaigns in rural areas, $1,500–$5,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost from $10 per seven-second spot to over $10,000, depending on the billboard's location, ad duration, and frequency.

According to the Out of Home Advertising Association of America, OOH advertising methods—including billboards—are between 38% and 86% effective at provoking a consumer response. Meanwhile, digital forms of OOH—including digital billboards—are between 46% and 84% effective.

What methods are county property appraisers using to assess billboards? All county property appraisers that appraise billboards classify them as tangible personal property rather than real property because billboards can be moved without damaging the structure and are often located on leased land.

Affordable Pricing for Any Occasion

Join in the fun and display creative and unique messages for affordable rates (generally between $50-$250 per day) on large format digital billboards. Fliphound provides users access to the largest online digital billboard network.

Due to the extremely long term nature of billboard leases, property owners often get to negotiate one or two times each lease in their lifetimes.

Digital billboards, digital displays and LEDs have a typical expected life of 50,000 to 100,000 hours (as specified by the manufacturer).

Most billboards use impressions to determine how successful they are. In some areas, billboards can earn as much as 5,000 and can go as high as 20,000 a month in high-traffic areas. Billboards can bring in over 100,000 a month in the most coveted locations.

A rule of thumb for keeping billboards up is that they should be posted for about four weeks. However, it is not a bad thing for billboards to stay up as long as several months. Many factors will determine how long your billboard stays up. For example, it costs a monthly fee to house a billboard.

Four states prohibit all billboards: Maine, Vermont, Alaska and Hawaii. Larger cities with prohibitions on new billboards include Houston, Los Angeles, St. Paul and Kansas City. Scenic America estimates thousands of communities around the country prohibit construction of new billboards.

Do billboards have cameras on them? ›

Some companies use high-quality cameras to detect human faces, noting their demographic differences and even their emotional states when serving up ads on nearby billboards. All of this data is captured anonymously, without the consumer's consent, and without a means of opting out of the targeting.

Four states currently ban billboards: Alaska, Hawaii, Maine and Vermont. It is no accident that these four states are known for their scenic beauty. Businesspeople in these states recognize that an unmarred landscape promotes tourism and benefits them in the long run.

Though most often owned by Outdoor advertising companies that own entire networks of Billboards and other OOH formats, Billboards can be owned by various entities. Independent Billboard operators own and manage fewer Billboards than outdoor advertising companies.

The Beatles have the most No. 1 songs (20), followed closely by Mariah Carey (19).

That's right! Good old Florida ranks at the top of the list when it comes to billboards by state. With well over 10,000 boards erected, it's clear to see the state has a great appreciation for this medium.

In some areas, billboards can earn as much as 5,000 and can go as high as 20,000 a month in high-traffic areas. Billboards can bring in over 100,000 a month in the most coveted locations.

Whistler Billboards: A Case Study in Cost-Effectiveness

This constant exposure means that the cost of billboard advertising is much lower per impression than that of TV or radio, where the audience might miss the advertisem*nt or choose to skip it.

$32,500 is the 25th percentile. Salaries below this are outliers. $38,000 is the 75th percentile.

Outdoor Advertising ROI Statistics

Billboards have an astounding 497% return on investment, according to the Out of Home Advertising Association of America (OAAA). Billboard advertisers see a return of $6 for every $1 they spend on advertising, that same study found. OOH isn't just great alone.